Brian M. Lucey

Tag: rebranding

  • The history of the Arms of Trinity College Dublin

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    brianmlucey
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    The controversy on the rebranding, aka identity initiative, in TCD rolls on. There is an open forum meeting today for all to come and share their views. My position has been made clear here and here. A week or so ago Professor John Scattergood, the Pro-Chancellor of the University (yes, dear hearts, The University of…

  • Further thoughts on TCD rebranding

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    brianmlucey
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                The TCD re branding issue rolls on. There is  a meeting planned for Friday, an open forum style. It will be interesting to hear what developments have happened. Since my last post some further thoughts have come to me. So is it out with the old and in with…

  • Rebranding TCD

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    brianmlucey
    in

    I have to say that I have mixed feelings about this rebranding. Part of me says great, look at things with a fresh eye. A greater part of me says that its a monstrous waste of time and money (about €100k we are told). TCD, Trinity College Dublin, is a brand. Its one that has…